Do what you must, not just what you know

Found this great advertisement by J. WALTER THOMPSON for Everlast, a brand known for its boxing equipment. As you see how hard the kid is preparing, you would think he is ready for action when the time comes. And he is, in an interesting way.

Think about how awesome it is, and how rare as well, to have the potential to change a situation to your advantage, and not to do so, because it is the right thing to do, when looking at the bigger picture. How often do we just do what we have been trained to do, instead of doing what the situation commands?

Preparing for war does not mean waging war. Gaining power is nothing without gaining control. Strengthening your body does not mean not using your heart. Growing a skill does not oblige you to use it when it is not right. Be awesome.


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